How exciting would it be to see your art or art products on the shelves or walls of local boutiques and restaurants?!? To be able to walk around town showing your friends which businesses to pop into to see your work in person??
Not only is it so satisfying, but it can become a great way to generate another source of income within your many small art biz channels.
This question comes from one of my long-time YouTube subscribers Shona Renae Savage, who has definitely been an active and positive part in this Bird’s community. Thank you, Shona!❤️ She writes…
“What are the step-by-steps of how to approach a local business with your art/merchandise such as stickers, T-shirts, mugs etc? Do you call ahead, email, snail mail a sample of your merchandise, or simply show-up with a business card and merchandise? Should there be contracts; how does that all work? Is it a different approach for a restaurant or dental office vs. a gift shop? Not quite there yet but I have goals. Art takes time.”
It sure does, Shona! And patience is one of the best things we can have as artists!
Tips for Landing Your First Spot in a Local Business
Make sure you are a good fit for the business you’re looking into. Make sure your work will elevate the atmosphere of the shop or office and be able to articulate how it will do so when you’re speaking to a manager or owner.
Go into the business in person during a time they are not busy. If it’s a shop or restaurant, bring examples of your work or products that you can easily hold in your hand (but is bigger than a phone screen) and show it to the first employee you talk to as a way to get them on your side and interested in your work BEFORE going to find the manager for you. Be super friendly, big smiles, and if you notice they’re busy, don’t bother them and come back when they’re not.
Realize that you will need to approach different businesses in different ways depending on if it’s a retail shop, a restaurant, or a medical or business office. Use tact, dress appropriately, and be super courteous to whoever you approach. Be professional (ie. likeable) and they’ll want to work with you! Watch the video for specific examples of how to handle different types of businesses, but no matter what, you should have a biz card and some kind of example, flier, or write-up you can leave.
No matter where your work or products wind up, make sure to have a specific contact person or liaison to deal with and have set parameters for what’s expected. How much will the shop take as a cut? When will you get paid? (If it’s an office or restaurant, they probably won’t even sell for you. They’ll probably expect you to leave a biz card on the wall so the customer can buy from you directly.) How often should your art or merch be restocked or changed out? If it’s a retail shop, are they purchasing wholesale or are you consigning? How long is your work going to be featured in that business? These are a few examples of things you’ll want to have worked out beforehand, but there may be others. It’s not a bad idea to have even an informal contract written up so that both parties are on the same page.
Be wary of shops that want you to pay them in order to sell there. I have had success volunteering 1-2 days a month at an artist co-op where I sold my Sock Monsters, but as a rule of thumb if you are paying the business to have your work, then they have far less motivation to actually sell your stuff because they have already gotten their slice of the pie.
And the best advice I can give is to become part of the community of the local boutiques and restaurants where you want to sell. People like to help artists that are also invested in their own small businesses; it becomes a beautiful and uplifting cycle. Watch the vid to learn EXACTLY how to gain all the benefits of being a working artist in a local community (including gaining tons of new and inspiring friendships!)
8.15.2021