branding
Branding yourself is not just for big corporations, every visual artist needs to have their own brand in order to truly resonate with their target audience, turning them into a dedicated following.
One of the best ways to let folks know that they have come to the right creator is by having consistent and cohesive branding that really speaks directly to your viewer.
Read MoreAhhh yes, we creative types sure can tweak and redo and improve and polish up damn near everything a thousand times - and then still find a reason to be unsatisfied - ha! Well my quest for the perfect logo rears its time-consuming head about once or twice a year. Fortunately for my sanity I usually ignore the inner complaint, but recently, especially since getting more serious about branding etc. on my YouTube channel, I have been feeling more and more dissatisfied every time I see my logo.
I mean, don't get me wrong, its strong typeface and breathable spacing has served me well for maybe 2+ years now (along with its $10 price tag on fiverr!), but I was approaching my art career in a different way back when I commissioned it. You see, I used to think that in order to be taken seriously as a fine artist I had to be a silent and invisible creator behind my work. In order to play into that perceived-as-necessary role my earlier websites were much stodgier and formal, almost to the point of coldness.
I thought I needed a super modern, sophisticated, straight-laced logo to garner respect for my work, but I think it began to glaringly clash with my vibe after a while. Here's one of my earliest logos: Pretty vanilla, huh? ;)
And here's my more recent logo from fiverr that I'm sure any one who's looked at my site will recognize: (An improvement for sure, but still kind of cold and unremarkable.)
Words cannot describe how much I love my new logo though. I think it's snappy and contemporary and I love that it includes the number 3, which is my favorite number. PLUS.... not to toot my horn, but.... I created it! So I'm feeling very accomplished on that end too:)
Normally I'll just use the black and white version, but when I'm feeling like taking it up a notch, or for my YouTube videos, I made this fabulous color edition. And if you're really checking my branding game, you'll notice that I have changed the accent colors on my website and blog to coordinate with it too! Like a pro, baby!! ;)
Have you ever felt like there was just one little thing in your life that you could not stop tweaking? Essentially spending WAAAAY more time on it than it should have ever entailed? Well misery loves company so leave it in the comments for me!!
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originally published December 16, 2017
